
At the beginning of the newest season of American Idol (I think we’re on the 139th now), the show’s producers added daytime talk show phenom Ellen DeGeneres to the judge’s table. From what I hear on the street (O.K. fine…from what my mom tells me), the comedienne has breathed new life into the FOX show. Though Idol still holds the top ratings spot, in recent seasons numbers have been consistently
lower and lower. As someone who hadn’t watched Idol since
Kelly Clarkson’s valiant triumph in 2002, Ellen’s addition to the show wasn’t exactly earth shattering. I like Ellen, she’s like Oprah (sans the depressing subject matter and preachyness), but her quirky personality alone wasn’t enough to get me watching Idol again.

I really like Ellen. I follow her on
Twitter and
Facebook and I also watch clips of her show on
StumbleUpon and
YouTube. I, like most Gen-Yers, watch much of my TV via short clips posted on social media sites. She is all over social media. Since the beginning of January she has tweeted non-stop about Idol, and anyone who watches her talk show has heard her lament about
her rigorous taping schedule. When the producers at Idol signed Ellen, it seems they also gained access to her legions of loyal online followers. Through her online activity I was constantly hearing about her Idol experiences and upcoming must-see moments. I wanted to be in on this conversation and thus was motivated to start watching Idol again.
Long before her foray into the world of reality television, Ellen had already cultivated a following online by engaging with her fans. No previous Idol judge has been as active or as successful in the online world. Ratings are up this season, and there is little doubt that Ellen and her loyal followers have a lot to do with the hike.
Check out these awesome posts by
Carmen,
Zoya,
Sayuri,
Caitlin and
Katie for more on Idol's social media efforts!