The New Face of Focus Groups: A Review of Uservoice

To do my small part to help my readers sift through the endless stream of social media sites out there, I have provided a review of Uservoice. To say that the Internet is saturated with new (and yet still somehow improved) social media applications is a huge understatement.

Many of the other reviews I’ve come across refer to Uservoice as a focus group for those who can’t afford to run focus groups. Unfortunately I found myself not just wanting to, but having to look at outside sources for more information about Uservoice. Even after I signed up and gave the site a once-over, I still wasn’t entirely sure what Uservoice was. I found this article on appappeal.com to be very helpful.

Also, check out this video for a quick introduction

Much-stressed in the PR world is the importance of customer feedback. Uservoice is in the business of creating accessible forums and encourages customers to make suggestions or voice concerns. Customer satisfaction is key to this business and Uservoice provides an innovative way for organizations to connect with their publics. Uservoice is ideal for small to medium businesses that really value the opinions of their customers.

For a list of social media applications compatible with Uservoice, as well as a great video check out Robyn's blog!