Online? You're telling your story.

Facebook, Twitter, Flickr, LinkedIn, Four Square, Ning, Word Press—if you’re a member of any of these social media sites, or the countless others out there, you’ve already begun telling your story.

Your story shapes your online personality.

Bob Pickard, CEO of Burson-Marsteller Asia-Pacific emphasizes the value of ‘the story’ to the corporate world,“The story is the most important thing a company needs to tell its target audience.”
Whether you’re a company or an independent blogger, your story will tell your audience what to think about you.



Now that I’ve survived immersion into the world of social media, I have a new mission: To develop an online personality that is true to who I am and how I’d like others to view me.

Write your own story. If not, someone or some search engine will write it for you.



Last night Mitch Joel (CEO of TwistImage and author of Six Pixels of Separation) addressed a sold-out crowd at the Berkley Church in Toronto. In my opinion, the major take-away from his keynote speech was the necessity for an “internal conversation”. In order to properly represent yourself online, you must find out who you are. Sound simple? Nope, this is the hardest and most crucial type of conversation.

“It’s about who you are”
Bhupesh Shah on personal branding

Once you’ve done some major soul-searching (I exaggerate slightly), you can move on to figuring out what it is about you that would makes others want to get to know you. After all,

Would you want to sit next to you at dinner?

As a PR practitioner I’m always looking for the PR side of absolutely everything. Check out MY TAKE ON SOCIAL MEDIA'S RELEVANCE TO PR

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